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CeeLo Green Debuts New Persona Gnarly Davidson at Primary Wave 11th Annual Pre-Grammy with Smirnoff

Primary Wave hosted their 11th Annual Pre-Grammy party in partnership with Smirnoff vodka on Saturday, February 11 held at the luxurious rooftop perched atop of the London Hotel. CeeLo Green made his first Grammy weekend appearance as he debuted his new persona Gnarly Davidson. Donning all leather, the singer premiered his new look with an intricate lit head piece as he made his way through the packed party as partygoers

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Pearl x Change Conference hosted by founder Nicole Richie

Ticketed – Pearl xChange is an empowering, transformative event for women who are finding that they want more. More knowledge. More support. More connections with like minded women, and more connection to spirit. Pearl xChange creates a safe, supportive, enlightening atmosphere and a whole lot of fun! hosted by founder Nicole Richie.

Primary Wave Celebrated their 10th Anniversary at their Pre-Grammy Party with an Immersive Candy Crush Dance Floor

In the midst of Grammy Weekend, Primary Wave came in full force to celebrate their 10th anniversary during the company’s annual pre-Grammy party on Sunday, February 14th. The evening took place at the London West Hollywood and was joined by the extra addicting Candy Crush Saga for unlimited fun. Candy Crush set up a full on a multi-sensory interactive “jelly” dance floor, that responded to the guests feet movement. It

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“Hot List” Party hosted by Latina Media Ventures at The London West Hollywood

Latina Magazine celebrated its October “Hollywood Hot List” and November “30 Under 30” issues with a special event on Tuesday, October 6 at The London Hotel in West Hollywood. Timed during Hispanic Heritage month, the invitation-only event for VIPs, influencers and select consumers celebrated some of the hottest and most promising Latinos in Hollywood and beyond. Fifth Harmony took the cover of this month’s issue, with 3 out of the

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The London Sunset Session w/ Lindsay Luv and Zobha

Invite Only – The class, which includes a mix of cardio and yoga, will be lead by Shannon Decker from E!’s hit show Hollywood Cycle and will also feature live music from DJ Lindsay Luv! There will be a pop-up shop featuring Zobha fitness apparel as well, including an exclusive sneak peak of the Zobha & DJ Linday Luv capsule collection

La Marca’s Elevated Style Event Presented by Gilt City at The London West Hollywood

Gilt City’s style expert and Glamsquad stylists held a fall fashion and beauty runway show on top of the London West Hollywood on September 17th, 2015. Attendees enjoyed the gorgeous sunset with the incredible rooftop atmosphere for La Marca’s Elevated Style Event. Guests were also treated to a runway show highlighting fall fashion and beauty looks presented by Gilt City. Sunset in Rio Cocktail by La Marca Prosecco 1.5 oz

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Steve Nguyen & Associates’ Legacy Lounge Iconic Suite

Invite Only – Steve Nguyen & Associates’ (SNA) 4th Annual LEGACY LOUNGE ICONIC SUITE will take place at The London West Hollywood with nominees, presenters, celebrities, influencers will exclusively leave with the markets leading products from domestic and international brands as they celebrate the Pre-MTV Video Music Awards.


Vivienne Westwood’s 2016 Preview Collection at The London West Hollywood w/ A$AP Rocky

The Vivienne Westwood Collection, which debuted in Milan this June, made a stop at the Vivienne Westwood designed Penthouse in West Hollywood on August 14th, 2015. Vivienne Westwood is a dame, which means that she was knighted by the Queen of England. She is responsible for bringing modern punk and new wave inspired clothing. There was some excitement in the air that night at the Penthouse that her and Andreas

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Vivienne Westwood Collection Preview

Invite Only – Join us at the London West Hollywood for cocktails, canapes and a preview of our womenswear and menswear collections in the penthouse inspired by Vivienne Westwood.

Tony Hawk and Ben Harper Kick Off Third-Annual Boards + Bands Auction at The London Weho

“Tony Hawk has been my hero since I was a kid, he might as well be wearing a cape and be fighting crime” said good friend Ben Harper at the release of the Third-Annual Boards + Bands Auction. The pair unveiled the legendary skateboards, during the press conference at the London West Hollywood on August 13th, that are being auctioned off to raise money for the Tony Hawk Foundation. The

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