This weekend, The Most Famous Artist and Nomadica Wine launched Pink River Rosé at a pop up art installation in Los Angeles. Matty Mo aka The Most Famous Artist decided to paint a block of mid-Century homes slated for demolition bright pink in the name of art and to celebrate the launch of his artwork on the latest limited edition series of Nomadica Wine on National Rosé Day. This ephemeral conceptual art project has been a hot spot for Instagram celebrities and neighbor controversy all weekend and is serving as a jumping off point for a conversation about community, development, public art, social media and of course, the buzzing, new canned wine brand that celebrates artists and winemakers. You can stop by 1500 Hi Point Street and take amazing Instagrammable pictures from now until the block is demolished later this month, to be replaced by a high-rise development building.