HEINEKEN launched an exclusive reverse-weave sports coat in partnership with legendary retail hotspot Union Los Angeles as part of the 2015 #Heineken100 program. On September 24th 2015, at Union Los Angeles on La Brea, founder Chris Gibbs and HEINEKEN hosted a party to unveil their #Heineken100 collaboration: an exclusive reverse-weave men’s blazer. The unstructured blazer marks the second of this year’s five collaborations created with local stores around the U.S. The one-of-a-kind product incorporates Japanese jersey with a special coated backing. Celebrity attendees included Jesse Williams, Taz Arnold, Jon Buscemi, Coltrane Curtis, Josh Madden and many others. The limited-edition piece will be seeded to 100 influencers around the world.