Last week, Yoobi and i am OTHER (Pharrell’s creative collective) celebrated their new, limited edition back-to-school collection, available now at Target and Yoobi.com. The new ‘Yoobi x i am OTHER’ back-to-school collection consists of more than 50 unique school supply essentials including inspirational and brightly colored designs that were shaped by kids themselves, encouraging them to embrace their individuality and “OTHERness.”

Pharrell and Yoobi co-founder/CEO Ido Leffler celebrated with students from Los Angeles Unified School District, kids from the Boys & Girls Club and celebrity guests including Christina Milian and her daughter, Mayte Garcia, Aubrey Anderson-Emmons, Trinitee Stokes, Lilimar Hernandez, Peyton Meyer, Cole Sand, Jadon Sand, and Carter Sand. It was a super bright, colorful and fun event celebrating individuality and giving back to the community.