Celebration Of Yoobi x i am OTHER Presented By Pharrell Williams Back-To-School Collection

Last week, Yoobi and i am OTHER (Pharrell’s creative collective) celebrated their new, limited edition back-to-school collection, available now at Target and Yoobi.com. The new ‘Yoobi x i am OTHER’ back-to-school collection consists of more than 50 unique school supply essentials including inspirational and brightly colored designs that were shaped by kids themselves, encouraging them to embrace their individuality and “OTHERness.” Pharrell and Yoobi co-founder/CEO Ido Leffler celebrated with students

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