International online retailer, boohooMAN.com, celebrated the launch of their collaboration with French Montana at an exclusive launch party in Los Angeles at Poppy for press, influencers and celebrities. Taking note from the product aesthetic and French’s very own style, the event served as the ultimate VIP experience. Samir Kamani, CEO, boohooMAN.com commented: “We’re excited to announce our largest global partnership to date with international hip-hop artist French Montana. French directly appeals to our target audience and we’re excited to have him join the boohooMAN family.” Notable attendees included Christina Milian, Stefflon Don and more! The boohooMAN x French Montana collection takes inspiration from Mediterranean and Moroccan culture, while bold tropical and leopard prints, colour variances and summer cuts mould the range into perfect spring summer attire. The product ranges from $14 – $85 (£10 – £60), staying true to the brand’s ongoing values of creating affordable, trend led fashion for everyone – available online starting today.