Timberland’s Nature Needs Heroes campaign is an ongoing, brand ethos with the goal to inspire a global greening movement, one small action at a time. Timberland builds products with recycled, organic and renewable materials to minimize the impact on Earth. Timberland has made a bold commitment to plant 50 million trees around the world over the next 5 years. To celebrate this initiative, they hosted a festive seasonal soiree at Bollare, with notable guests including actress Taylour Paige, influencer sisters Aurora Culpo and Sophia Culpo, model Joy Corrigan, actor Joe Slaughter, and celebrity stylists Lindsey Dupuis Bledsoe, Micah Marcus and Katie Bofshever.

Timberland’s Nature Needs Heroes initiative was encompassed within the event as all decorative plants were alive and reused after the event, the food and drinks were locally sourced, and guests were given mini tree planting kits in addition to Timberland planting a tree for every attendee of the night. The Bollare West Hollywood showroom was converted into a winter wonderland moment filled with aromatic woodsy pine trees, buffalo plaid blankets, and vintage leather armchairs. Locally sourced bites, including jackfruit sliders and grilled cheese with tomato soup shots were passed around to guests as they previewed the Timberland Nordic collection and sipped on Caramel Apple Moscow Mules and Jalapeno Margaritas topped with pine sprigs. Additionally, attendees loved the custom embroidery activation as they picked out funky designs such as a bear, tree, or mushroom to customize their Timberland hats and scarves. As another way to give back to the Los Angeles community, Timberland will be donating a pair of boots to the Los Angeles County Fire Department for every attendee at the event as well.