Celebrities, musicians, social influencers and special guests came together to raise a glass and celebrate GUESS Vibras, an exclusive collection designed by global music superstar, J Balvin. The launch party took place at a massive warehouse in Hollywood ahead of J Balvin’s appearance in the opening segment of Sunday’s Grammy Awards broadcast, where he is also nominated for Record of the Year for his collaboration on Cardi B’s I Like it. To bring the collection’s vibrant Miami inspirations to life, the space was infused with bright, colorful moments to also reflect his mantra for the capsule collection, “nice energy, nice vibras, just smile and that’s what we need, all love.”

Guests enjoyed upbeat party vibes as they were able to dance, visit a custom snow cone station or play ice hockey and basketball shot ball while sipping signature Buchanan’s whiskey cocktails. Guests in attendance were also the first to get a sneak peek of J Balvin’s new unreleased Buchanan’s DeLuxe x J Balvin Limited Edition Design bottle inspired by his culture and the good vibras around him. The 42-piece GUESS Vibras collection, which is inspired by Balvin’s chart-topping “VIBRAS” album, includes a selection of ready-to-wear and accessories for both men and women. Balvin’s personal style and colorful, risk-taking aesthetic is infused within each piece. His hands-on design input makes this collaboration for GUESS another standout, bringing with it global appeal. Notable guests included: J Balvin, Becky G, Diplo, Ty Dolla $ign, Nicolai Marciano, Torey Lanez, Amanda Steele, Zion, Jules Goddard, Jesse Baez, Sebastian Lleget, Khalil, Manuela Fernandez, Tainy, Sofia Jamora, Xian Mikol, Amanda Cerny, Scottie Pippen, Kelvin Pena and Nathalie Paris.