In honor of their debut ice cream launch at Target on July 8th, Museum of Ice Cream hosted the ultimate ‘ice cream social’ on July 15th for National Ice Cream Day at Los Angeles State Historic Park. Over 2,000 guests gathered in honor of Museum of Ice Cream’s favorite holiday, donning a whimsical dress code of exclusively pink and white. Guests indulged in Museum of Ice Cream’s signature flavors, sharing pints, and exploring the toppings bar in a picnic-style afternoon. If that wasn’t sweet enough, there was also a live performance by AlunaGeorge.

Over the past year, Museum of Ice Cream has cultivated its new line of ice cream, which is sourced from the highest quality ingredients and embodies the brand’s lively and imaginative spirit. The seven inaugural flavors include: Piñata, Sprinkle Pool, Vanillionaire, Chocolate Crush, Cherrylicious, Churro Churro, and Nana Banana. The brand has an infectious optimism at its core which promotes creativity, fun, and inclusivity. Founder and Creative Director Maryellis Bunn believes that sharing ice cream is a powerful way to spread hope and happiness across cultures. “National Ice Cream Day is a celebration of everything we love and ties to our mission of igniting the world through imagination and creativity,” said Bunn. “Ice cream sees no barriers, it is a transportive and universal symbol of community and connectivity through its shared language of positivity. As an experience-first brand, we see no better way to introduce the country to our ice cream than with a record-breaking, immersive ice cream social on our favorite holiday.”