W Hotels celebrated the newly transformed W Hollywood with its official relaunch party. The transformation of W Hollywood marks a fresh chapter in the brand’s dynamic and storied evolution with detail-driven design ushering in old Hollywood glamour through a modern lens for the luxury lifestyle landmark. With sweeping views of the lush Hollywood Hills, the 300,000 square foot property, which features 319 rooms and suites, is the vision of the Rockwell Group, inspired by the city’s rich history of film, music, palm tree-lined streets, and shimmering prisms of light. This dream-like setting celebrates the cinematic essence of the legendary city.

Throughout the evening, DJ Pee Wee, Mia Moretti, Tay James, Eli & Fur, DJ Sinego, DJ Joiya, and TaRon Lockett & Lavender Shea Butter Funk Band gave dynamic live performances at every corner of W Hollywood. From the Loft, a stunning rooftop venue with sweeping panoramic views of Los Angeles and the Hollywood Hills outfitted with Tempo — a bespoke cutting-edge 3D spatial sound system, to the vibrant WET Deck, the property’s alluring rooftop with postcard-worthy views of the Hollywood sign and Capitol Records building, to the brand’s signature Living Room, which honors the fluidity of the surrounding hills and the textures and colors of Southern California. Guests enjoyed light, California-inspired bites and signature cocktails, immersing themselves in the lively energy of each unique space.