UGG celebrated the first day of fall and the kickoff of UGG season with in-store styling events hosted by digital fashion influencers in five major cities across the US on September 25th, 2015. Guests received tips from the fashionistas (including Lo Bosworth in New York and Sonya Esman in Los Angeles) on how to style the iconic Classic boot and similar silhouettes.

Fashionista Sonya Esman of Class is Internal had a fun time hosting the Los Angeles event at the Grove. She enjoyed bedazzling her UGG boots with complimentary Swarovski crystals. During the event she said “I love the Classic boots, and tonight, I just personalized them with the raddest design using Swarovski crystals.” We are pretty excited about fall ourselves so we can get back into our UGG and Pumpkin flavored everything routine.