Tillys, a California-based retailer of casual apparel, footwear, and accessories, celebrated the launch of their TikTok Shop last night at a fun-filled event in Hollywood, CA with actor Austin North. The Outer Banks star was joined by other notable attendees including Vanderpump Rules star Charli Burnett, America’s Got Talent alum Brynn Rumfallo, Olympian Nick Itkin and influencers Renee Ash and Michelle Kennelly.

Dressed in this season’s hottest styles from Tillys, North stopped by to generate excitement and stir up brand buzz as the brand makes its way onto TikTok’s e-commerce platform. Guests were treated to specialty cocktails, tasty light bites, and engaging activations such as sweatshirt embroidery to celebrate. Tillys has long been a go-to shopping destination for young men and women and TikTok Shop is the perfect place for the brand, making themselves more accessible to their Gen Z and Gen Alpha consumer base. Available to shop now are a variety of trend-driven styles from must-have denim and sportswear to chic handbags and best-selling sneakers perfect for Spring and beyond.