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The Most Effective Ways to Advertise Your Music

It may seem that indie artists have never had more opportunities to kickstart their careers than they have today but still, the audience of the great bulk of freshly minted singers and players doesn’t go beyond their family and friends. Why is it so? Because they ignore the importance of a well-thought-out advertising campaign, which is the key element of success. Having talent and being really good at what you do is great but, unfortunately, simply not enough to come into the limelight, all the more so, millions of videos appear on the internet every hour.

The sooner you accept the fact that without a decent promotional campaign your chances to be heard are less than faint, the sooner you can get off to a flying start. The great thing is, you do not have to spend a fortune on your rocket ride to the top as the majority of options are completely free (of course, if you are ready to roll up your sleeves) or truly inexpensive. Without further ado, let’s take a closer look at the most effective ways to advertise your music.

Create A Website

Even though a website alone won’t get you a wide audience, it will serve as a starting point that is crucial to your further growth. Do not forget your site is both your face and soul, therefore make sure it represents the best of you and your work. While you definitely can design it in accordance with your taste and preferences, ensure that your website is well structured, easy to navigate, informative, and 100% professional.

Build A Mailing List

One of the reasons to create a website is your future mailing list – the more extensive, the merrier. Email marketing offers plenty of opportunities to get access to your targeted audience through people’s inboxes, so just take advantage of it.

Get Playlisted

In these days and age, you just can’t afford to underestimate the importance of playlisting. Ask any of once unknown but now famous artists how they managed to reach thousands of streams in playliststreams.com or another trusted service that works with Spotify curators. Consider following their example because it’s a surefire way not only to get awareness but also to end up on Release Radar or Discover Weekly playlists. Needless to say, it is also your chance to earn some bucks you can smartly invest in your career.

Boost Your Social Media Presence

Well, it may turn into a pretty time-consuming adventure if you do it yourself but your social media presence should be taken to the next level. With millions of Facebook, Instagram, and Twitter members, you will need a well-developed strategy on how to reach your potential listeners, people who might be interested in your music. If you do not know where to start, browse the vastness of the internet that is chock-full of tips and advice, or consult a professional.

Research Your Audience

No doubt, it is important to know where to advertise your music but it is even more important to figure out to whom to show your unleashed creativity. Your effort won’t yield expected results if your work is shown to the wrong people who are not interested in the genre. You can spend plenty of money and a lot of time on a massive online campaign but it easily can’t reach your would-be fans. Do a bit of research to figure out your main group of listeners and do your best to think out of the box – you can run into very interesting ideas able to significantly extend your reach.

Shoot A Music Video

An authentic, original, and engaging music video can become a real game-changer, all the more so, we have already witnessed a host of such amazing cases when a certain performer got famous overnight. However, make sure your footage is really unique and not just a copy of the already seen smash hit. Of course, you can watch popular videos but only to figure out which style and way of the presentation will work the best for you. Think of the message you’re going to send with your performance and stick with the basic rules of shooting a standard or live music video.

Whatever your goals as an artist, you can’t reach them without being heard. If you sincerely believe that you have something to say to your listeners, make sure not to leave your marketing campaign to chance. Start with using these tried and true tips to advertise your music until you find your own way.

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