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The Beautiful Mom’s of Hollywood Gathered to Celebrate the Launch of the #LetsBeHonest Campaign with founder Jessica Alba

Guests were excited to fête the launch of the new #LetsBeHonest campaign, day-in-the life film hosted by Jessica Alba, Humberto Leon and InStyle. The #LetsBeHonest day-in-the-life film showcases the many real looks of Jessica Alba shot from the unique perspective of her must-have beauty products. The film is an invitation for women everywhere to capture and share their own looks on the Honest Beauty app.

Honest Beauty isn’t about defining beauty for women. Instead, we’re asking women to tell us what makes them feel honestly beautiful. Our hope is that by Jessica revealing looks that are honest to her own life, women will be inspired to use Honest Beauty to create their own,” said The Honest Company CMO, Chris Thorne.

The party took place at Michael Lives private residence in Beverly Hills on October 5th, 2015 and captured the vision inspired by the Honest Beauty line and retail experience at The Grove LA, balancing the sleek, sophisticated elements with warm, bohemian accents for a modern California vibe. This exclusive party immersed attendees which included some of Jessica Alba’s hot mama friends: Kate Hudson, Nicole Richie, Sara Foster, and Reese Whitherspoon. In the world of Honest Beauty, guests were treated to a beautiful night that included dinner catered by one of LA’s hottest chefs Jon Shook (Animal, Son of a Gun and Trois Mec), signature cocktails courtesy of Tequila Don Julio, and dancing to 90’s R&B hits spun by DJ Big D.


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