Following the 59th Annual Grammy Awards, Sir Lucian Grainge hosted the annual Universal Music Group’s Grammy After Party at The Theatre at Ace Hotel. The Grammy After Party also followed the UMG Artist Showcase, which took place on Saturday, with acts including Big Sean, Desiigner and Machine Gun Kelly. Inside the party, Grammy winning musicians, celebrities and Universal Music Group executives celebrated music’s biggest night. Some of the attendees included
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Sir Lucian Grainge’s 2017 Artist Showcase gave industry insiders highly coveted front row seats to performances by Universal Music Group’s premier established and breaking talent. Before the private show, talent mingled in the Music Is Universal Lounge at Ace Hotel, where they experienced activations by Citi (supporting Musicians On Call), American Airlines (supporting Stand Up 2 Cancer) and Make Up For Ever. Kicking off the showcase, Jessie J joined world
As Grammy weekend’s most intimate and exclusive event, Lucian Grainge’s 2016 Artist Showcase gave industry insiders highly coveted, front-row seats to performances by music’s most buzzed about and emerging talent. Showcase performances included 2016 UMG Grammy Nominees: Sam Hunt, Chris Stapleton and The Weeknd; along with Alessia Cara, Demi Lovato, DNCE (Joe Jonas), Halsey, Jack Garratt, The Strumbellas, Thomas Rhett, and Troye Sivan. UMG Chairman & CEO Lucian Grainge was