Oakley turned 50, and they didn’t mark the moment quietly. On Saturday night, July 12, at its Interplanetary HQ in Southern California, Oakley had an epic party celebrating the past five decades and the future of the brand. Chief Visionary Travis Scott dropped a surprise performance for the VIP crowd, wearing unreleased Plantaris Squared and custom Oakley apparel. The high-energy set mixed intensity with euphoria complete with immersive visuals and
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Open – To celebrate Oakley’s heritage in skateboarding, the brand is creating their very own mini ramp, open to the public, to celebrate Go Skate Day in Santa Monica on Saturday, June 18th. Oakley, the leading sport performance brand, will take over 3rd Street Promenade with a fully branded skate ramp and the day will consist of skate demos, athlete appearances, skate contests, local food, music, art and more. To
RSVP – Oakley presents a three-day pop-up event featuring limited-edition retail, training runs, workshops, intimate talks & more. In 1984, Los Angeles changed the world of sport forever, and Oakley began the brand’s journey as the pioneers of sport performance eyewear with the launch of Eyeshade. In 2020, Oakley will pay homage to the past, pulling inspiration from the brand’s origins to reshape the present and define the future. All
