After incredible demand and a three-month extension of its Toronto location that welcomed over 100,000 guests, World of Barbie, is making its US debut at Santa Monica Place, in Santa Monica, CA on April 14th. This one-of-a-kind immersive experience is produced by leading global toy maker Mattel, live entertainment company Kilburn Live, and global sports, fashion and events giant IMG. The 20,000 square-foot attraction will allow fans of all generations
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Invite Only – Mattel Creations and Fred Segal invite you to celebrate the launch of their first shared retail experience with special guests: Aleali May, Kristopher Kites, and Blue The Great.
While there were no Barbies at the annual Quixote BBQ, there was definitely a decent amount of eye candy, as if Mattel had handpicked the crowd themselves. With an open lot and an open studio space, there was plenty of room for two bars, several food trucks, a music stage, and most importantly, a mechanical shark. The party was like every other warehouse type party in LA; a cool band,
