In the high-stakes arena of the sports drink industry, innovation is the name of the game. As athletes continually push the boundaries of human performance, there’s an unquenchable thirst for beverages that can keep pace. Enter stage right, a dynamic duo primed to disrupt the playbook. Mubarak Malik, an indefatigable entrepreneur and new father, teams up with NBA star Kyle Kuzma to launch Drink Barcode. With its sights set on
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