Los Angeles Mayor Eric Garcetti speaks onstage at the GUESS and Peace Over Violence press conference for the 16th annual Denim Day at GUESS? Inc. Headquarters on April 29, 2015 in Los Angeles, California CEO and Creative Director of GUESS? Inc. Paul Marciano (L) and Chairman of the Board of GUESS? Inc. Maurice Marciano attend the GUESS and Peace Over Violence press conference for the 16th annual Denim Day at GUESS? Inc. Headquarters on April 29, 2015 in Los Angeles, California Chairman of the Board of GUESS? Inc. Maurice Marciano (L) and Denim Day Founder and Peace Over Violence Executive Director, Patti Giggans attend the GUESS and Peace Over Violence press conference for the 16th annual Denim Day at GUESS? Inc. Headquarters on April 29, 2015 in Los Angeles, California Peace Over Violence's Dani Williams-Jones speaks onstage at the GUESS and Peace Over Violence press conference for the 16th annual Denim Day at GUESS? Inc. Headquarters on April 29, 2015 in Los Angeles, California Denim Day 2015 Spokesperson and recording artist Aloe Blacc performs onstage at the GUESS and Peace Over Violence press conference for the 16th annual Denim Day at GUESS? Inc. Headquarters on April 29, 2015 in Los Angeles, California GUESS models attend the GUESS and Peace Over Violence press conference for the 16th annual Denim Day at GUESS? Inc. Headquarters on April 29, 2015 in Los Angeles, California A view of the audience during the GUESS and Peace Over Violence press conference for the 16th annual Denim Day at GUESS? Inc. Headquarters on April 29, 2015 in Los Angeles, California

The Guess Foundation and Peace Over Violence Continue to be Impactful with The Denim Day Campaign

On April 29th, celebrities and LA personalities gathered at the GUESS headquarters in Downtown Los Angeles to commemorate the 16th Annual Denim Day presented by The Guess Foundation and Peace Over Violence. Denim Day Founder and Peace Over Violence Executive Director, Patti Giggans, took the stage and reminded all of us what happened 17 years ago that started this incredible cause. The campaign was originally triggered by the unjust ruling

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