UGG celebrated the first day of fall and the kickoff of UGG season with in-store styling events hosted by digital fashion influencers in five major cities across the US on September 25th, 2015. Guests received tips from the fashionistas (including Lo Bosworth in New York and Sonya Esman in Los Angeles) on how to style the iconic Classic boot and similar silhouettes. Fashionista Sonya Esman of Class is Internal had
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Invite Only – UGG® and Sonya Esman of Class is Internal, will host and in-store styling & shopping event to celebrate #UGGSeason on September 23rd. To help celebrate the first official first day of fall, shoppers are invited to meet Sonya and learn how to style and wear the Classic boot. With every purchase of any Classic silhouette, shoppers will receive the option to customize their UGG® boots with Swarovski®