Billboard and Amazon Join Forces for Star-Studded ‘MuSick’ Experience During Coachella Weekend
On Saturday, April 12, Billboard and Amazon teamed up with comedian/musical improviser Reggie Watts to present “MuSick: Live from Reggie Watts’ Couch,” a special activation and event with Amazon Pharmacy and Amazon One Medical during weekend one of Coachella.The activation was based on a simple premise: Amazon is making healthcare less painful. When Watts woke up on festival day feeling awful, he turned to Amazon One Medical and Amazon Pharmacy