On February 5th, Pepsi celebrated Super Bowl 50 in a big way by hosting Pepsi Super Friday night at Pier 70 in San Francisco, with an unforgettable performance by Pharrell followed by a set from DJ Khaled, who carried the party into the morning hours. A number of notable names were in attendance including NFL stars Antonio Brown and Drew Brees, actress Ashley Greene and singer-songwriter Nick Lachey.

Pharrell kept the crowd going all night with some of his classic hits like Beautiful, Frontin’ and new songs including Hunter, Gust of Wind and Come Get it Bae. He wrapped up his performance with Happy.

Pepsi, a pop culture leader in sports and music, partnered with DIRECTV during Super Bowl 50 week to provide fans with the ultimate experience at Pier 70, hosting three nights of live concert performances featuring Dave Matthews Band, Pharrell and more. The innovative and premium space was designed specifically for never-before-seen fan engagement and featured state-of-the-art sound systems, unique artistic designs and projection-mapped photo walls for an immersive social media experience.