Fanatics, the global leader in authentic official licensed sports merchandise, kicked off Super Bowl weekend with their annual invite-only party on Saturday, February 3. The exclusive event was held at Downtown Minneapolis’ Lumber Exchange Event Center, where guests experienced a special surprise performance by Grammy-nominated artists, The Chainsmokers. The winter weather couldn’t stop celebrities and athletes from attending Super Bowl’s hottest day-time party. New England Patriots Owner Robert Kraft arrived in high spirits, ready for Sunday’s big game. Kraft’s appearance illuminated the room as celebrities and partygoers tried to snap a photo with the decorated owner. Fresh off a flight from Las Vegas, musical duo The Chainsmokers arrived in the blistering cold weather of Minnesota, ready to heat up the packed venue. Alex Pall and Andrew Taggart performed a medley of their hits Closer and Don’t Let Me Down before surprising partygoers with a rendition of All-Star by Smash Mouth and Everybody (Backstreet’s Back) by the Backstreet Boys that had everyone singing and dancing along.