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Scheana Shay Celebrates Her SHEIN Collection Launch with Family Friendly Party

SHEIN, the global online fashion and lifestyle retailer, celebrated the launch of their new family collection curated by television personality, podcast host, author, and mom Scheana Shay with a fun and playful party in Los Angeles, CA. Scheana hosted the event alongside her husband Brock and daughter Summer for a family friendly evening welcoming guests of all ages. The occasion was held at Juniper Garden in West Hollywood and greeted around 50 guests including Chanel West Coast, Jo De La Rosa and more. Attendees enjoyed sips and sweet treats while viewing a curated selection of the brand new collection. The space was adorned with multiple family photo backdrops and activations for all guests creating an inclusive environment for all to enjoy. Guests were spotted wearing the SHEIN x Scheana Collection, which features coordinating styles for women, men, and kids. Inspired by her life as a mom and entertainer, the collection blends soft neutrals, flattering silhouettes, and playful cutouts. Each piece is chosen with versatility in mind – perfect for brunches, weekend getaways, and nights out.

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Photo By: Phillip Faraone/Getty Images for SHEIN