Shiseido Blue Project’s third-annual West Coast beach clean-up, hosted by the incredible Rosario Dawson, alongside WSL One Ocean and Wildcoast ­­– an international team that conserves coastal and marine ecosystems and addresses climate change through natural solutions. Attendees and environmental activists joined Shiseido for a day of good, while cleaning up the beaches of Huntington Beach, as they celebrate the brand’s continued efforts in promoting ocean and beach conservation. Rosario Dawson got down and dirty, explaining the need to care for ocean wildlife. Established in 2019, Shiseido Blue Project is a global effort to promote the protection of our ocean. Through this initiative, Shiseido and World Surf League (WSL) have collaborated on a series of activities that promote respect for our oceans. These activities include cleaning up beaches, coral restoration, leading global initiatives like WSL One Ocean, and promoting ocean and sun-safe habits.