Red Bull brought an electrifying experience to the Coachella Valley Music and Arts Festival with the debut of the Red Bull Mirage, a 20,000 square-foot structure, located directly across from the Quasar Stage. As the festival’s exclusive energy drink, Red Bull® provided attendees with the wiiings to fully immerse themselves in the music and atmosphere on its opening day. The Red Bull Mirage offers an unparalleled hospitality experience and seamlessly blends exclusive access, unique programming, and the exciting pre-launch of the highly anticipated Red Bull Summer Edition White Peach. The Red Bull Mirage, became a central hub of activity on day one as guests watched performances by The Martinez Brothers and Loco Dice. The structure featured distinct experiences across its multiple levels, providing guests with spaces to recharge, socialize, and find inspiration.

General Admission guests enjoyed access to specialty drinks including the Red Bull Summer Edition slushies, a pop up DJ set by Joaqu.n of Pangea Sound, and much-needed shade with cooling misters. Level 1 offered a ‘first taste’ of the Nobu Omakase experience paired with a curated Red Bull cocktail menu, available to festival goers by reservation only. Level 2 provided a thoughtfully curated space that served as the ideal backdrop for a Red Bull Mirage Happy Hour that brought together tastemakers, creators, and media. Level 3 served as an invite-only retreat for artists and celebrities, offering a private space with stunning views of the Quasar Stage. Coachella Day 1 took place on Friday, April 11, at the Empire Polo Club in Indio, California. The Red Bull Mirage is set to continue its offerings through the rest of Weekend 1 and Weekend 2 of the festival.