This past weekend, the Coachella Valley was taken by storm by #PATRÓNDesert. PATRÓN EL ALTO, their naturally sweet, and incredibly smooth handcrafted prestige tequila, took the most sought-after parties in the Coachella Valley to new heights with extraordinary experience and the debut of PATRON EL ALTO Mini (50ml), setting the stage for festival season and toasting to unforgettable moments.

On Saturday, PATRÓN EL ALTO Mini returned to the legendary, late-night dance party, Neon Carnival, and made additional appearances at ZENYARA Desert Nights by Dorsia and GUESS Jeans Compound. The unforgettable evening at Neon Carnival included VIP table service provided by the handcrafted, prestige tequila, PATRÓN EL ALTO – the official tequila sponsor. Throughout the night, Lori Harvey, Paris Hilton, Teyana Taylor, Jhene Aiko, Serena Page and Kordell Beckham, and more enjoyed PATRÓN EL ALTO, specialty PATRÓN cocktails, including the exclusive PATRÓN HEADLINER Margarita the official cocktail of Neon Carnival, while dancing to sets by Charly Jordan, Chase B & Friends, DJ Pee .Wee (aka Anderson .Paak) toasted to an iconic weekend. At ZENYARA Desert Nights by Dorsia, guests toasted to an iconic weekend with PATRÓN EL ALTO, while enjoying sets by Bob Moses and a b2b set between Damian Lazarus and Dennis Cruz.

As one of the most celebrated cultural events of the year, blending music, food and art, Coachella provides the perfect backdrop for PATRÔN EL ALTO to take center stage at the #PATRÓNDesert takeover. For the third consecutive year, PATRÓN EL ALTO set the bar for festival season with an exciting mix of VIP takeovers, esteemed DJ performances, specialty cocktails – and elevating iconic Coachella events like ZENYARA Desert Nights by Dorsia, Gallery Desert House by Gallery Media Group, NEON Carnival, and the GUESS Compound.