Neon Carnival made its triumphant return and descended upon the desert night sky to illuminate once again on Saturday, April 16. The coveted after-party celebrated its 11-year anniversary exclusively on weekend one of the highly-anticipated desert festival. With continued involvement from the biggest names in entertainment and consumer lifestyle, including the return Levi’s, back to headline the event alongside Tequila Don Julio. This year’s exclusive invite-only fête welcomed new brand additions, including Liquid I.V., DIRECTV, Monster Energy, new Smirnoff Neon Lemonades, and PathWater to the festivities.

For the first time this year, Neon Carnival went digital with two exciting opportunities. Levi’s and Neon Carnival regular, Paris Hilton, hosted the Neon Carnival experience in the metaverse in “Paris World” on Roblox. To celebrate the much-anticipated return of Neon Carnival as well as artist and photographer Jose Silva, who has compiled some of his most epic photos into an exclusive NFT. The six limited-edition NFT’s gave holders a glimpse into the hottest event of the season with Tequila Don Julio and unlocked tickets to this year’s Neon Carnival which is otherwise invite-only.

Returning to its permanent home located at the Desert International Horse Park, the sprawling equestrian center welcomed back festivalgoers to its all-grass knoll spanning three football fields, featuring carnival-style games and exhilarating amusement park thrills. No strangers to Neon Carnival, world-renowned DJs Ruckus and Kayper, returned to the scene to keep the party going late into the night. Leonardo DiCaprio arrived rocking a Kansas City Chiefs hat and hung out with friends who all enjoyed Tequila Don Julio 1942. Megan Thee Stallion caught everyone’s attention when she arrived in a full pink outfit and made her way to her VIP table. Conceptualized by LA’s original nightlife maven, Brent Bolthouse, and produced by Best Events, the duo has created the unrivaled outdoor dance party that is widely recognized as one of the most sought-after parties on the planet, attracting the entertainment industry’s elite year after year. 0