Iconic brands Puma and Balmain celebrated the launch of their first creative collaboration: Puma x Balmain created with Cara Delevingne at Milk Studios in Los Angeles, which is available now worldwide. The evening ended with a live performance featuring the 35-piece collection with a special appearance by Balmain Creative Director Olivier Rousteing and Cara Delevingne. The collection of footwear, apparel, and accessories, produced by Puma, will be carried in their own stores and online shop, as well as select independent retailers. Balmain will also carry a selection of items from the line in its own boutiques. Another collection of six items produced and distributed by Balmain will be shown as part of the Parisian house’s Spring 2020 designs and carried at Balmain addresses worldwide, as well as online. Special guests of the evening included Olivier Rousteing, Cara Delevingne along with Alessandra Ambrosio, Alex Israel, Amber Heard, Angus Cloud, Bella Thorne, Brandon Thomas Lee, Chantel Jeffries, Draya Michele, Eva Longoria, Ezra Williams, G-Eazy, Machine Gun Kelly, Miles Richie, Slick Woods, and Vic Mensa.