Nielsen hosted their annual Pre-Grammy party at Hyde on Sunset with performances by Bastille and Preservation Hall Jazz Band. They had John Legend perform at their 2014 Grammy Party, because they appreciate pure talent for their performances. Nielsen is a leading global information and measurement company that enables companies to understand consumers and consumer behavior. Nielsen measures and monitors what consumers watch (programming, advertising) and what consumers buy (categories, brands, products) on a global and local basis. The party was particularly elegant, with Nilsen‘s notable flower backdrop for their red carpet. The performances by Bastille and Preservation Hall Jazz Band were very fitting for this event, since it was an upscale soirée.

Pictures from left to right: 1. Bastille / 2. Actors Jared Harris and Allegra Riggio / 3. CEO of Nielsen, Mitch Barns and wife, Sharon Barns / 4. Preservation Hall Jazz Band / 5. Preservation Hall Jazz Band / 6. Bastille / 7. Bastille