New Era, the official cap of the MLB, NFL and NBA, celebrated the opening of its permanent retail space: The New Era D-Lab, inside of Staples Center with a private cocktail party. At the 3,160 square-foot, custom-designed store fans will be able to shop the latest in New Era headwear collections including exclusive designs, event-specific product, player/artist collaborations, local LA teams and product from New Era’s international stores as well as sneaker hook-ups, accessories and 5th & Ocean apparel.

The new shop carries an extensive product assortment. This is a new concept store for the brand, introducing the ‘New Era by You’ customization area, where VIP guests including Christina Milian, LA Dodgers shortstop Corey Seager, and Jonathan Quick designed their very own New Era cap by choosing from the hundreds of team logos, colors and fabrics in the brand’s portfolio. DJ Dallas Green was on hand to provide music for the opening reception, along with cocktails by Pernod.

In addition to the retail experience, The New Era D-Lab will host private tastemaker, celebrity and athlete endorsement events throughout the year. Athletes will also be able to use the VIP area to work with a New Era designer on special collaborations.