This Thursday, LA-based hospitality and lifestyle marketing company, The h.wood Group, officially brought dancing back to the Sunset Strip as they formally unveiled their multi-hyphenate music venue Keys for a curated room of VIPs, tastemakers and industry authorities. Infusing the distinct design, exceptional service and palpable atmosphere of The h.wood Group universe with the high-energy pulse of the Sunset Strip’s legendary “going out” culture, the opening night of Keys irrefutably solidified its standing as LA’s hottest new nightlife destination.

Signaling the brand’s first foray into the electronic music space, the evening was headlined by DJ and producer, Zack Bia, whose high-energy set had the room bumping into the early hours of the morning. Additional sounds were provided by Elan Bia and Toon, whose set was accompanied by an electrifying violin performance from D Sharp. Guests in attendance included: Michael B. Jordan, David Dobrik, Alex Pall of The Chainsmokers, FaZe Banks, Leon Bridges, Dennis Graham, Wiz Khalifa, Flavia Laos, Dre London, Trae Young, and more. Keys pays homage to an iconic era of LA’s party scene and the property’s original tenet, The Key Club. Keys is a multi-story venue that captures the history, glamour and vivacious energy that has shaped the city’s legendary nightlife culture for decades, through The h.wood Group’s signature lens. Positioned at the heart of the Sunset Strip (9039 Sunset Blvd), the opening of Keys marks an electrifying renaissance in LA’s current “going-out” scene.