As Grammy weekend’s most intimate and exclusive event, Lucian Grainge’s 2016 Artist Showcase gave industry insiders highly coveted, front-row seats to performances by music’s most buzzed about and emerging talent. Showcase performances included 2016 UMG Grammy Nominees: Sam Hunt, Chris Stapleton and The Weeknd; along with Alessia Cara, Demi Lovato, DNCE (Joe Jonas), Halsey, Jack Garratt, The Strumbellas, Thomas Rhett, and Troye Sivan. UMG Chairman & CEO Lucian Grainge was in attendance to support all of these wonderful artists who participated for a great cause.

Universal Music Group’s 2016 Artist Showcase was presented by American Airlines and Citi. American Airlines asked artists to show support for their Miles for Kids in Need program by signing an American Airlines guitar. For every signature, 10,000 miles were donated. Miles were doubled for artists who played the guitar and tripled for artists who tweeted a photo with the guitar. Miles for Kids in Need supports various organizations, including St. Jude, Make a Wish and the Jimmy Fund. Citi is a long-time supporter of Musicians On Call, an organization that delivers the healing power of music from live and recorded music to patients in healthcare facilities.