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Liquid I.V. Hydrates Los Angeles with Hydrate ‘N’ Skate Celebrating Fuel Your Play Campaign

California-based wellness company, Liquid I.V., took over Santa Monica with their ‘Hydrate ‘n’ Skate’ event in celebration of their first-ever national brand campaign, Fuel Your Play. Upon entering the venue, guests were greeted with roller skating & skateboarding, games, vibe checks and photo opps, and a custom “hydration rink”. TikToker’s Chris Olsen, Sydney Bell, and Mark Kanemura moved throughout the space stopping to snap pics at photo activations which included a Liquid I.V. branded vintage car with California vanity license plates. Other VIPs were spotted at the rapid rehydrate ring toss, playing a leisurely game of cornhole, or getting low for limbo.

Guests enjoyed music by DJ MAAD, and pro mixologist Ricky Wang was on hand to teach guests how to integrate Liquid I.V. into cocktails and mocktails. Playful pairings from Helen’s Natural Wines offered tasting notes which complemented Liquid I.V. flavors for an elevated tang on guests’ palates. Party-goers sipped on Liquid I.V. infused cocktails throughout the night including the ‘Golden Hour’ made with Passion Fruit Liquid I.V., Tequila Don Julio Blanco, falernum, vanilla tincture, fresh lime juice, and agave. Additional notable attendees included Justine Ndiba, Kyra Green, Mattie Westbrouck, and more.

Photo By: Natasha Campos Photography for Liquid I.V.
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