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Levi’s Threw a Concert of Epic Proportions to Celebrate 501 Day with SZA, Yeah Yeah Yeahs, and Ms. Lauryn Hill

>Levi’s kicked off its 501 Day and Levi’s x karla 501 Day Collection celebration on Thursday, May 16th, at the Hollywood Palladium with a concert featuring SZA, Yeah Yeah Yeahs, and Ms. Lauryn Hill and DJ set by Samantha Ronson. Every year on May 20th, Levi’s celebrates the birthday of the jean that started it all, the original blue jean, the Levi’s 501. May 20th, 1873 was the date of Levi’s patent for the rivet pocket and everyone who has worn Levi’s 501 original jeans contributed to their ever-changing story. This season brings a first: Levi’s x karla 501 Day Collection. The 501 is the original customizable product. People have been customizing their 501’s since day one, from the California mines to Woodstock to Coachella. In honor of this year’s Levi’s 501 Day, Levi’s teamed up with Karla Welch, stylist, creative visionary, and founder of x karla, to put her own creative spin on the iconic 501 and a number of Levi’s classics. “It’s all very customization focused,” says Welch of the collaboration, which she hopes will inspire others to dream up creative new ways to customize their Levi’s. “Good design always lasts,” she says. “I think it’s probably the most iconic piece of clothing there is. And it will withstand the test of time.”


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