LAND of distraction, a new advanced contemporary women’s wear fashion label celebrated its launch at West Hollywood’s famed Chateau Marmont with an exclusive party on Thursday, November 30. Founded by CEO Danita Short, LAND of distraction is inspired by Rock ‘n’ Roll, motorcycle culture and the raw energy of the 1970’s. Short hopes to empower women through LAND of distraction and help them express themselves using fashion as a vehicle. Unveiled at the event, the brand’s first image campaign was captured by world-renowned photographer Leon Mark, styled by seasoned veteran Jay Massacret and features top models Dilone and Jess PW. Music was provided by DJ Mia Moretti along with a special live performance by Nashville’s rebel country music darling, Nikki Lane. Danita Short and Jamie King were frontrow during the performance, singing along with Nikki.Butch Walker jumped onstage with Nikki for a special duet that was truly magical. Guests also were able to take photos on vintage Harley-Davidson motorcycles, set up in the courtyard of the Chateau. Season One of LAND of distraction will be a capsule collection of 40-items which will be available for purchase worldwide as of February 1st, 2018 at HERE.