On June 6, Jean Paul Gaultier celebrated the launch of the exclusive edition 2024 Pride bottle in LA with a carnival-themed party at the Houdini Estate, hosted by the House of Avalon. The party included carnival games and bites, a performance by Gigi Goode and Symone and music by DJs Ty Sunderland and Succubus. The celebration was attended by additional friends of the house and celebrities including Kerri Colby, Adam Lambert, the Clermont twins, Zane Phillips, Rickey Thompson, Zack Lugo, Patrick Ta, Cara Santana, Joey Graceffa and more. The party continued at Sunset at EDITION where guests enjoyed cocktails from Tequila Don Julio Blanco.

The new exclusive 2024 Pride edition is created in collaboration with the NYC LGBT Community Center and Keith Haring. In 1989, the artist embellished the restrooms of The NYC LGBT Community Center with a mural that would become emblematic: “Once Upon a Time.” This artistic tribute celebrates the 20th anniversary of the Stonewall riots of New York City which kicked off the beginning of the gay liberation movement and the rise of LGBTQIA+ rights. To commemorate this historical moment, the exclusive 2024 Pride edition brings the two legends together again.