Interscope and Capitol returned for their annual Coachella celebration this year, with a private event held in Palm Springs on Saturday, April 12. Now in its ninth year, the event has become known as one of the most highly anticipated parties of the weekend, attended by Interscope, Capitol and festival artists alike. Guests were able to relax and recharge with skincare products and hand massages provided by mixsoon, along with pure, crisp hydration from smartwater cans alongside cold towels to beat the desert heat. In addition, High Noon Vodka Iced Tea offered guests the opportunity to step into their “High Tea” secret garden experience featuring their signature canned cocktails. Starbucks gifted attendees with custom gift cards and provided a selection of iced coffee and lemonade, while 5 Gum had a multi-sensory experience, offering limited-edition gum packs featuring Interscope artist D4vd and thirst-quenching watermelon slushies. Guests were given limited-edition American Express tote bags, which they were able to fill with exclusive Adidas merch, Stanley tumblers, and other premium items.

Throughout the evening, guests enjoyed PATRÓN EL ALTO—the incredibly smooth, handcrafted prestige tequila—and premium PATRÓN cocktails, along with the newly debuted PATRÓN EL ALTO mini (50ml bottle), a pocket-sized bottle that brings the flavor of PATRÓN EL ALTO to the heart of every celebration. Guests also sipped on beverages from Gin & Juice By Dre and Snoop. Interscope & Capitol’s Coachella Party celebrated the festival and their artists performing including 2hollis, Amaarae, Anyma, beabadoobee, Billie Eilish, d4vd, ENHYPEN, Glorilla, Hanumankind, Ivan Cornejo, Judeline, Kali Uchis, Lady Gaga, Leon Thomas, Rema, Rob49, Sam Fender, Sammy Virji, Still Woozy, Troye Sivan, Wisp, Yeat, Zedd and more.