Springboard Hospitality’s newest hotel concept, Hotel Ziggy, is located on the famed Sunset Strip in West Hollywood, known for its bustling music scene, in the legendary location of The Grafton hotel. Earlier in the night, before the over-the-top grand opening party, the hotel kicked off with a ribbon-cutting ceremony led by West Hollywood Mayor Lauren Meister, members of the Chamber of Commerce with the hotel ownership, and the executive team. A tribute to the rebellious spirit of the West Hollywood music scene, Hotel Ziggy welcomed hundreds of guests that made their way through the newly transformed property, with four floors of entertainment, bars, and food found around every corner, including access to enjoy their newly redesigned rockstar style suites and poolside cabana rooms.

The grand opening party, which took over the entire hotel for an epic “rockstar” style ambiance paying tribute to the heydey of the strip included a surprise rock performance by Billboard Chart-topping artist Haley Reinhart with a guest appearance by Pink Floyd’s legendary sax player Scott Page. DJ Pookie finished out the night deejaying rock tunes until 2 am for the late-night party crowd, as the hotel’s new B Side pizza window served street-side slices, harkening back to mid-century carhops with its old school pick up window design. Revelers at the bash sipped on carefully curated cocktails made with Aaron Paul and Bryan Cranston’s Dos Hombres Mezcal, who stopped by to cristen the bar of the hotel prior to its opening and featured cocktails such as the Ziggy Mule, Rock Icon Old Fashioned, and Sunset Strip Margarita. Partygoers stayed hydrated by Liquid Death water, plus Jello shots and boozy popsicles that greeted guests upon main entry arrival, and at pool level. In between eating and drinking and dancing, partygoers were treated to custom Hotel Ziggy-inspired airbrush tattoos, tarot card readings and a room filled with vintage ’80s-themed games like connect four, Uno, and Jenga.