Audi brought the activesphere concept vehicle to Los Angeles for the first time at Goya Studios, continuing to drive progress and further the conversation around sustainability and innovation. Greeted by Audi executives including Daniel Weissland, President, Audi of America, and Emilie Cotter, CCO, Audi of America, VIP attendees included Rachel Brosnahan, Sterling K. Brown, Samara Weaving, Jurnee Smollett, Max Minghella, and more.

The 2023 activesphere concept vehicle, announced in January of 2023, marks the culmination of sphere concept vehicles brought forth by Audi. “The activesphere is unique. It is a new type of crossover that cleverly combines the elegance of an Audi Sportback, the practicality of a SUV and true offroad capabilities,” said Gael Buzyn, Senior Director of the Audi Design Loft in Malibu. Transportation was provided to guests in a fleet of fully electric Audi vehicles including the e-tron SUV and the e-tron Sportback. Audi has a passion for progress and is helping to create a more sustainable planet through a clear commitment to sustainability. Progress means making a positive impact, and Audi’s aim is to focus impact on CO2 reductions, with the goal to achieve net CO2 neutrality by 2050. Audi is reimagining the technology that powers vehicles as well as how they build and deliver them.