On Wednesday, June 29, HEIMAT, the world’s first concept club, debuted its flagship location with a party to activate all the senses. Across five floors, guests from creative, entertainment and arts industries watched live performances from body painters, aerialists, fire performers, ballet dancers, synchronized swimmers, contortionists and more. Activations included tarot reading and hand massages as well as signature bites and drinks from Chef Michael Mina’s latest restaurant, Mother Tongue, all accompanied by live music by Andre Power and Clifton Weave. Guests in attendance included: Jason Bolden, Wayman + Micah, Jordun Love, Jeremy Meeks, Ella Balinska, Eugenia Washington, Patrick Ta, Gabby Thomas, Junebug, MAAD, Shaun Ross, Roz, and many more.

Spanning 75,000 sq ft, HEIMAT offers expansive fitness facilities and group fitness classes – and for after the workout ends a boutique spa, juice bar, a world-class restaurant, coworking and event space, rooftop with pool, jacuzzi, cabanas and an outdoor bar boasting panoramic views of the Hollywood Hills await. While rooted in fitness, HEIMAT is also fundamentally about nurturing a community and weaving a social element through every member touchpoint.