Flip, the social shopping experience that allows users to purchase skincare, makeup, beauty, and personal care products by watching video reviews and live shopping shows, hosted their grand launch event on Thursday, December 9. The monumental celebration was hosted by Grammy-nominated artist Halsey with performances from breakout singer Scout Willis, up-and-coming artist BIA and R&B superstar Kehlani. Hollywood heavy hitter DJs Amrit, Kito, and Zack Bia got the party started with DJ sets all evening. CoverGirl, TooFaced, Pacifica and About Face hosted branded seating areas for partygoers to snap photos.

Flip is a social commerce platform reinventing the beauty shopping experience through user-generated reviews that are instantly shoppable with single-click checkout. Shoppers can discover and instantly purchase beauty, skincare, and personal care products by flipping through social-media-style content created by other users on the app. Flip’s patented technology allows shoppers to post video reviews of their purchases or create shoppable live shows, receive commissions on sales made from their posts, and have access to real-time data on their content performance. Flip also provides brands with full service, back-end support, and offers free, same-day shipping, seamless returns, and best-in-class customer service straight from the app. Based in Los Angeles, Flip was founded in 2019 by serial entrepreneur and ecommerce veteran Nooruldeen “Noor” Agha. To learn more about the company, download Flip or visit www.flip.shop.