Flipper’s celebrated the launch of its highly anticipated Fall/Winter 2025 Collection on Thursday, September 4, 2025. The milestone marked the brand’s official entry into fashion, expanding its cultural influence beyond roller skating into a new era of design, style, and community. To mark the launch, Flipper’s hosted a private preview event with Dover Street Market Los Angeles followed by an afterparty at Lot 613, bringing together fashion insiders, cultural tastemakers and celebrities for a celebration of style, music, and roller skating.

Lot 613 was transformed into a custom roller rink for the after party that was taken over by Flipper’s skaters. The event featured a special DJ performance by Kaytranada, an archival gallery wall with never-before-seen images from the original Flipper’s Roller Boogie Palace, and immersive brand moments designed for family and friends of Flipper’s to celebrate the launch. The invite-only celebration brought together some of the biggest names in music, entertainment, fashion and business. Guests included Flipper’s Co-Founder and Creative Director Liberty Ross; performer Kaytranada and Lou Phelps; additional guests Dr. Dre, Benny Blanco, Landon Barker, Lauren Halsey, Shaun Ross, Swizz Beatz, will.i.am, and many more. Party guests were able to enjoy Gin & Juice By Dre and Snoop canned cocktails, Still G.I.N. specialty cocktails and more.