Fendi was excited to celebrate the opening of a new store on Rodeo Drive in Beverly Hills, steps from Fendi’s former boutique on the iconic street. This true West Coast flagship store carries both Men’s and Women’s ready to wear, fur, handbags, shoes and accessory collections designed by the house’s Creative Directors, Karl Lagerfeld and Silvia Venturini Fendi. “We are excited to announce the opening of our new flagship store in Beverly Hills, on the world famous Rodeo Drive, a location globally synonymous with luxury and style,” states Chairman and CEO Pietro Beccari.

The exclusive cocktail event was held at the new boutique located at 201 N. Rodeo Drive with Vogue Magazine. Guests explored the new store while listening to a special DJ set by HAIM and enjoying cocktails and bites by Lucques. Celebrity guests, LA notables and close friends included Alessandra Ambrosio, Rashida Jones, Jaime King, Kiernan Shipka, Ashley Madekwe, Soo Joo Park, Jessica Joffe, Erica Pelosini, Sama & Haya Khadra, Cameron Silver, Jamie Schneider, George Kotsiopoulos, Shaun Ross, Natalie Joos, Roxane Mesquida, Shiva Rose, Katie Nehra, Lawrence Zarian, Kelsey & Baylee Soles, Chloe & Marielou Bartoli, Rob Zangardi, Jenny Ricker, and Tara Swennen.