On April 9th, H&M united talent from across the music and fashion industry for a special celebration in LA. Billed as a one-off festival, the evening featured performances from Doechii, Robyn, Jamie xx, PinkPantheress, SAILORR, amongst others. Guests including Tyla, Amelia Gray, Dakota Fanning, Lisa Rinna, Amelia Dimoldenberg, Dixie D’Amelio and Barbie Ferreira took in the atmosphere as the music set the tone for a night of style and sound. The event paid homage to the heritage and resilience of Los Angeles, while spotlighting the city’s influence on film, music, art and fashion. It united icons with emerging stars, highlighting H&M’s passion for uplifting both established and developing talent, as well as global and local voices. Food and drink partners, including In-N-Out, Pink’s Hot Dogs and Kogi BBQ Tacos, continued the tribute to Los Angeles’ iconic culture.

The event marks the arrival of the second chapter of the ethereally bohemian S/S 2025 collection. The collection nods to the history of music, evoking the romantic sheers of festival style icons, the eclecticism of rock and roll fashion, and the vintage allure of Glam Rock and New Romantic styling. The second chapter blends these references with a romantic minimalism, bringing clean lines and a sun-kissed palette. The collection will be available online and in stores starting 10 April.