Maxim’s annual Hot 100 issue, on newsstands now, celebrates the 100 most influential, tastemaking and trendsetting women across the globe. The iconic magazine brought this special issue to life by celebrating these women at The Maxim Hot 100 Experience, which was hosted by this year’s cover star Kate Upton and featured performances by multi-platinum hip-hop artist Future, R&B singer Tinashe, The Revel and DJ E-Lux . Guests were treated to top experiential production, amazing talent, unique cuisine, great mixology, unique brand activations and most importantly the right people. The event included unique branded experiences including a photo booth allowing guests to recreate Kate Upton’s iconic cover in the Negev Desert by the Israel Ministry of Tourism, the ultimate golf similar experience by Full Swing Golf and a men’s grooming lounge by charity partner Movember. Guests were also treated to DeLeón Tequila, a new standard of luxury in tequila, an array of luxury vehicles leading into the venue by Royalty Exotic Cars, refreshing Aquahydrate and gifting from Lux Mobile and Som Sleep. The Maxim Experiences are a joint venture between Maxim and global marketing agency Lagardère Sports and Entertainment. For more information on this and future events including sponsorship opportunities, tickets and tables click HERE.