This weekend, Friday June 1st to Sunday June 3rd, Shiseido kicked off Summer with a star-studded line up in Malibu. Christina Milian and Lauren Bushnell attended the new Shiseido Ultimune US Launch at the Shiseido Beach House. Powered with anti-oxidant rich reishi mushroom and iris root extracts, the revamped Shiseido Ultimune strengthen the skin against daily damage for 28% stronger skin in just 1 week. Steph Shep, Audrina Patridge and Charlotte Mckinney made sure to protect themselves from the beach sunrays by trying out the new Shiseido Sun. Guests tried the new products in fun sun activations doing yoga, cardio, paddle boarding and mediation to test the products durability in the sun. Shiseido is pleased to announce the launch of its US beauty community on Instagram, @myshiseido. This account was created to meet the unique needs of the US market, to showcase how our fans and customers engage with our products and to better collaborate with our retail partners on social media. The account will primarily be made up of UGC content so we invite you to create your best looks, routines, and selfies with the hashtag #myshiseido for a chance to be featured! The account is now live, and officially launched to the public at Malibu Beach House celebrating Ultimune 2.0 and Shiseido Suncare System.