Becky G joined forces with PATRÓN Tequila for an exclusive performance in LA to launch PATRÓN CRISTALINO in the U.S.! The one-night only showcase was a dazzling celebration of the vibrant spirit of Música Mexicana.The event was located on The historic Olvera Street, an iconic landmark in Los Angeles steeped in Mexican and Mexican-American heritage. The longtime PATRÓN familia member electrified the crowd with a performance that embodied the genre’s
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Music creation has been an integral part of human civilization since ancient times. It is a means of expression, entertainment, and cultural identity. Over the years, music has evolved with the advancement of technology, and now we are witnessing another significant shift – the integration of Artificial Intelligence (AI) in music creation. AI has already made its mark in various industries such as healthcare, finance, and transportation. But its impact
Interscope returned for its annual Coachella celebration, this year alongside Capitol Records, with a private event in Palm Springs on Saturday, April 13. Now in its eighth year, the event has quickly become one of the most anticipated parties of the weekend, attended by Interscope, Capitol and festival artists alike. Guests enjoyed lunch provided by Truth Barbeque and were able to reach peak relaxation thanks to Gen Z beauty brand
In an era where social media has become a cornerstone of an artist’s journey, emerging talent Cat Serrano steps into the spotlight not just with her music but also with invaluable insights on navigating the digital landscape. As she gears up for the release of her debut singles, “You Don’t Know Me” and “When You Love Me,” Cat shares her top tips for fellow musicians looking to make a mark
On Friday, February 2nd, producer, musician and DJ Alissia hosted her party series Boogie Nights at Sunset at EDITION. Boogie Nights orchestrated an exclusive party to kick off Grammys weekend, gathering a carefully curated list comprising artists, creatives, and industry leaders, all immersed in the uniquely glamorous atmosphere at Sunset at EDITION. The party was thoughtfully and cohesively branded with a silver foil entry curtain, a Boogie Nights photo booth
W Magazine, Mark Ronson and Gucci hosted an after-party celebrating the 66th Annual Grammy Awards in Los Angeles. Musicians and tastemakers across entertainment and fashion attended the event held at Bar Marmont on Thursday night. Guests celebrated music’s biggest night with the impressively rare and naturally sweet prestige tequila, PATRÓN EL ALTO, the exclusive spirits sponsor of the night, and danced to DJ sets by Mark Ronson, Ross One, Drewbyrd
Warner Music Group’s annual Grammy kickoff celebration was held in honor of the company’s 2024 Grammy-nominated artists and songwriters such as Janelle Monáe, Fred again.., Burna Boy, Zach Bryan, Skrillex, Gorillaz, Brandy Clark, Brandi Carlile, Joni Mitchell, Metallica, Kelly Clarkson, Lil Uzi Vert, 21 Savage, Kacey Musgraves, Chris Stapleton, Laufey, and more. With captivating live performances by Charli XCX and Teddy Swims, the star-studded event, produced by the Warner Music
On February 1st, 2024, Spotify hosted its annual Best New Artist party at Paramount Studios in Hollywood. Returning to Los Angeles for its seventh year, the epic night honored this year’s outstanding Best New Artist nominees Gracie Abrams, Fred Again, Coco Jones, Noah Kahan, Victoria Monét, Jelly Roll, Ice Spice and The War and Treaty. Featuring live performances from the nominees and special DJ sets from Ladies of Leisure and
On January 30th, 2024, Amazon Music hosted the Amazon Music ‘24 Lot Party to kick off Grammy week and celebrate the official grand opening of Studio126—Amazon Music’s newest and flagship creator space at Amazon’s Culver City campus in Los Angeles. The Amazon Music ‘24 Lot Party brought together guests from across music and entertainment like Andra Day, Jermaine Dupri, A-Trak, Muni Long, KenTheMan, Amazon Music Breakthrough artist Benson Boone, as
This year’s Wrapped is all about celebrating the real, the realer and the realest listening moments that defined our year. To celebrate, Spotify brought Wrapped to life with a special night at Grandmaster Recorders, featuring a special set by DJ Equal. Guests were invited to take center stage with a karaoke activation, accompanied by a live band playing a set list of throwback tracks. Dixie D’Amelio and Anna Sitar took
