Bulleit Frontier Whiskey opened up a new chapter of the Bulleit Pioneer Project last night with the Bulleit Limitless Lounge; a multisensory immersive bar experience in Downtown LA. The Pioneer Project is Bulleit’s multi-year commitment to championing and amplifying those breaking new ground in culture. The Bulleit Limitless Lounge reimagines what a bar could be by uniting art, design, cocktails, music, and precision projection mapping technology to create a physical space where the walls, furniture, and floor change from one breathtaking scene to another while guests sip on cocktails designed to accompany and accentuate the visual experience.

To create the four scenes which span Nature, Art, Music, and Imagination, Bulleit partnered with the immersive media artists at Optical Animal, who specialize in designing and implementing digital experiences that facilitate meaningful human interactions and push the potential of technology in art. Guests experiencing the Bulleit Limitless Lounge were treated to a selection of cocktails created by mixologist Crystal Mendoza. Each of her four creations was inspired by elements shown in the scenes. This act is the latest experiential manifestation of Bulleit’s Frontier Spirit which it defines as “the heart to push past what is, in pursuit of what could be”. The experience invites guests to push past their understanding of what a bar is and could be through four dynamic, immersive scenes created to spark inspiration and wonder.