The exciting debut of Budweiser Live took place during NBA All-Star Weekend 2018 featuring two nights of sports, music, food and fashion (and of course, Budweiser) in Los Angeles on Friday, February 16th and Saturday, February 17th. Friday’s lineup included A Boogie Wit Da Hoodie, Smino, Kari Faux, Vindata, Nathanial and NBA All-Star Andre Drummond and Legend Tracy McGrady. Saturday’s lineup included T-Pain, MadeinTYO, Brownies & Lemonade, DJ Trauma, Trackstar and NBA All-Star LaMarcus Aldridge and Venice Ballers. Guests also enjoyed live art exhibition from Kickasso, custom graffiti wall by Madsteez, art by Vyal One, Morley, Brett Crawford, Taylor Kinahan, Blake Barash, B Street Shoes and Nina Palomba, basketball, arcade and fresh Budweiser on tap with tastings hosted by local Budweiser brewmasters, all to benefit Operation Gratitude. Levi’s offered denim trucker jackets and tees that were customized onsite with screen printings, patches and pins. Anheuser-Busch is a longtime sponsor of the NBA, and 2018 will mark the official start to Budweiser’s close collaboration with the NBA with a shared goal of bringing a premium experience to fans. NBA All-Star 2018 served as the official unveil of Budweiser Live, which will act as a roving pop-up footprint throughout the year, creating high-touch immersive spaces and post-game experiences for Budweiser’s various sports properties and partnerships.